The opportunities offered by the Creative Economy to facilitate the growth of towns, counties, countries or corporations. In the case of corporations, products and services become more and more similar all the time, and only those which are respected and wished by communities and consumers will survive. This is the reason for the increasing strategic importance of Corporate Social Responsibility (CSR).

The Creative Economy offers extensive opportunities in this area, together with an extra benefit: since we work with creative businesses, we work the economic and social interaction factors simultaneously, generating market. Besides, there is also the large field of the “culturalization of the business”, barely explored up to now: how to innovate products and services, broaden market and feed the loyalty of customers by incorporating cultural and creative elements into business. This is why Creative Economy has been considered the great strategy of the 21st century.

Depending on the sort of public, this activity can be:

1) Introductory: for those who have few or no contact with Creative Economy. We explain what Creative Economy is, its basic concepts, how and why it allows for Sustainable Development, the process that characterize it, how to implement it (the departing points, what we can achieve), case examples (towns, counties, etc), its historical appearance.
Some of the topics referred to (among others):

  • Change of era: the centrality of the intangible;
  • “Are we preparing soup with our chicken of golden eggs?”;
  • Creative Businesses;
  • “Culturalization” of the business;
  • Acknowledging and valorizing the intangibles in your business;
  • Niche Economy and Futures (long tail);
  • Economy of the Experience; Sustainability and the new economy;
  • Creative Economy and Innovation;
  • Creative Economy and Desirable Futures.

2) Advanced: for those who already study or work with Creative Economy. Here, we discuss in depth the concepts and processes related to Creative Economy, the differences of approach among different Creative Economy theories and practices, and present the most recent cases and developments. Afterwards, the participation of the audience comes into the foreground to discuss and exchange experiences, practices and conclusions.

Some of the topics referred to (among others):

  • Differences among Creative Economy theories and practices that appeared and are cultivated in different countries (Europe, USA, BRIC, “Third World”)
  • Placing Creative Economy into context: why a certain approach triggers a larger interest and is more applied in certain countries than in others?
  • How can we practice Creative Economy here and now?
  • How can we trigger the interest of public and private authorities?
  • Third Sector initiatives in different countries: concrete cases and experiences.
  • What has produced good results, what has left us wishing for more?
  • How can we systematize experiences, material, proceed forward, and consolidate?
  • Difficulties for implementing and conducting Creative Economy.
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